مدونة فرصة
المدن قراءة ٤ دقائق

التوسّع مشكلة في العرض.

افتتاح مدينة ثانية ليس عملاً تسويقياً، بل توقيع مطابخ كافية لتنجح أول جلسة.

delivery scooters parked on a street

The temptation with a working marketplace is to switch on a new city and let demand find it. What actually happens is a thin feed, a disappointed first cohort, and a reputation that takes a year to repair.

So the sequencing is inverted: sign the neighbourhood clusters first, quietly, until opening the app at seven in the evening produces genuine choice. Only then tell anybody.

A city launches when its feed is full, not when its marketing is ready.

It is a slower announcement and a faster business, because the only durable acquisition channel in this category is somebody eating well for less and mentioning it.

توسّع المدن العرض أولاً تجمّعات الشركاء ترتيب الإطلاق صفحة ممتلئة
بقلم فريق فرصة، عمّان.