السلوك قراءة ٤ دقائق ٩ أغسطس ٢٠٢٦

Acquisition in food delivery is close to a solved problem: enough discount will produce a first order from almost anybody. It also tells you nothing about the business.

The second order is different. By then the novelty is gone, the discount is expected, and the only variable left is whether the meal was worth having.

A marketplace can buy first orders indefinitely. It cannot buy second ones, which is why they are the number to watch.

This is why partner quality matters more to us than partner count. One kitchen that produces second orders is worth more than five that produce first ones.

الطلب الثاني الاحتفاظ الاستقطاب جودة الشركاء الزبائن المتكرّرون

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