مدونة فرصة
المنتج
قراءة ٣ دقائق
نرسل تنبيهات أقل مما نستطيع.
كل تنبيه سحبٌ من حساب صغير. إنفاقه على العرض الخطأ يكلّف أكثر من قيمة الطلب.
A time-limited marketplace has an obvious growth lever: tell everybody about everything. It works for a fortnight and then the app is muted, which is a permanent loss dressed up as a temporary win.
So notifications are tied to proximity and relevance rather than volume. A happy hour at a place you have ordered from, within range, in the next hour. Not a digest of everything discounted in the city.
A muted app has no distribution, no matter how good the offers behind it are.
The uncomfortable consequence is that some genuinely good drops go unannounced. We accept that. The alternative is being ignored on the night it actually matters.
التنبيهات
القرب
الملاءمة
إرهاق التنبيهات
تنبيهات ساعات العرض