Forsa blog
Product
4 min read
The feed is the whole product.
What Forsa shows you first is the only design decision that really matters.
A marketplace with four kinds of offer could easily become four tabs. We resisted that. Tabs make people choose a mode before they know what is available, which is exactly backwards.
So the feed mixes everything and ranks by value: what is genuinely good near you, right now. A full-menu item can outrank a surplus bag if the saving on the thing you actually want is larger.
Ranking by discount percentage alone would fill the feed with cheap things nobody ordered. Ranking by value means the saving has to be on food people want.
Filters exist for when you know what you came for. The default is deliberately undecided, because most evenings, so are you.
app feed
ranking by value
four offer types
filters
product design
