Forsa blog

Notes from the marketplace.

How the food we sell gets to be cheaper, what merchants actually asked us for, why a countdown changes dinner, and what 250 kitchens taught us about the end of service.

bakery counter at close, trays still full Food waste 4 min

Nothing was wrong with it. It just didn’t sell.

A bakery bakes for the morning rush. A kitchen preps for a full house. Then the day ends, and some of it is simply still there. 01
restaurant menu board, prices visible How Forsa works 3 min

The quiet 10%. Value without a promotion.

Most discount apps train you to wait. Full-menu savings are designed so you never have to. 02
phone showing a countdown, cafe table Behaviour 4 min

Why a timer changes what you eat tonight.

Happy hours are not just discounts. They are a reason to look, and looking is most of the battle. 03
kitchen pass at end of service Partners 5 min

What 250 kitchens taught us about the end of service.

The merchant conversation almost never starts with waste. It starts with a slow Tuesday. 04
receipt detail, two prices Pricing 4 min

Two prices, side by side.

Every listing shows the in-store price next to the Forsa price. That decision cost us some design elegance and bought us something better. 05
rider bag on a scooter, city street Delivery 3 min

Pickup is not the cheap option.

Half of Forsa’s orders never touch a vehicle, and that is by design rather than by accident. 06
app feed on a phone, held Product 4 min

The feed is the whole product.

What Forsa shows you first is the only design decision that really matters. 07
Amman rooftops at dusk Cities 4 min

Why Amman first.

A savings marketplace needs density, habit and price sensitivity in the same place. Amman has all three. 08
Written by the Forsa team, Amman. These pieces are updated as the market moves. For day-to-day changes, follow us on Instagram and Facebook. Back to Forsa