Forsa blog

Notes from the marketplace.

How the food we sell gets to be cheaper, what merchants actually asked us for, why a countdown changes dinner, and what 250 kitchens taught us about the end of service.

app feed on a phone, held Product 4 min

The feed is the whole product.

What Forsa shows you first is the only design decision that really matters. 01 notification on a lock screen Product 3 min

We send fewer notifications than we could.

Every push is a withdrawal from a small account. Spending it on the wrong drop costs more than the order is worth. 02 map view with pins on a phone Product 4 min

We removed the map.

A map view looks essential on a food marketplace and answered a question almost nobody was asking. 03 checkout screen on a phone Product 4 min

One basket, four kinds of offer.

Letting a full-menu dish, a happy hour item and a surplus bag share a checkout was harder than it sounds and non-negotiable. 04 search field on a phone screen Product 4 min

Search is for people who already know.

Adding search was easy. Deciding how much weight to give it took much longer. 05 app screens on a desk, side by side Product 4 min

The console is a phone, not a desktop.

Merchant software written for a desk goes unused in a business run from a pass. 06 onboarding screen on a phone Product 3 min

We ask for almost nothing.

Every field in a signup form is a reason to close the app. Most food marketplaces ask for eleven. 07 loading state on a phone screen Product 3 min

Speed is a feature of hunger.

A food app that takes four seconds to show a price has already lost the decision. 08
Written by the Forsa team, Amman. These pieces are updated as the market moves. For day-to-day changes, follow us on Instagram and Facebook. Back to Forsa