Forsa blog

Notes from the marketplace.

How the food we sell gets to be cheaper, what merchants actually asked us for, why a countdown changes dinner, and what 250 kitchens taught us about the end of service.

phone showing a countdown, cafe table Behaviour 4 min

Why a timer changes what you eat tonight.

Happy hours are not just discounts. They are a reason to look, and looking is most of the battle. 01 someone scrolling at a bus stop Behaviour 4 min

Nobody browses a supermarket for fun.

Discovery in food is not entertainment. It is a decision under mild time pressure, and design should respect that. 02 two people sharing a takeaway box Behaviour 3 min

Cheaper food is not lesser food.

The hardest thing to design around is the assumption that a discount implies a compromise. 03 person deciding at a shop window Behaviour 4 min

The nine-thirty decision.

Most food decisions are made later, hungrier and with less patience than any product roadmap assumes. 04 friends looking at one phone Behaviour 3 min

People do not share discounts.

They share restaurants. Understanding that difference changed how we think about growth. 05 someone eating alone at a window Behaviour 4 min

Saving money is not embarrassing.

The tone of a discount product decides who is willing to be seen using it. 06 phone on a table beside dinner Behaviour 4 min

The second order is the only one that counts.

A first order can be bought with a discount. The second has to be earned by the food. 07
Written by the Forsa team, Amman. These pieces are updated as the market moves. For day-to-day changes, follow us on Instagram and Facebook. Back to Forsa