How the food we sell gets to be cheaper, what merchants actually asked us for, why a countdown changes dinner, and what 250 kitchens taught us about the end of service.

Data 4 min 16 March 2026

What we measure, and what we refuse to.

A marketplace can optimise itself into something nobody wants. Choosing the metric is choosing the product. 01 → Data 4 min 27 April 2026

The number merchants actually ask for.

Nobody opens the console to see how much waste they avoided. They open it to see whether last night worked. 02 → Data 3 min 25 May 2026

A third come back at full price.

The number that convinced merchants Forsa was not just discounting was retention, not volume. 03 → Data 4 min 27 June 2026

We do not sell anybody’s data.

A marketplace sitting between customers and merchants accumulates something valuable. What we do with it is a design decision. 04 → Data 3 min 26 July 2026

Saving per order is the honest metric.

If the average saving falls, Forsa is working less well — no matter what the order count says. 05 →

Written by the Forsa team, Amman. i These pieces are updated as the market moves. For day-to-day changes, follow us on Instagram and Facebook. Back to Forsa→